Hi Ladies

Creating everyday looks with womens fashion is one of my favourite past times and its quite an amusing process now that I live at the other end of country to the shop haha! I get the team to pack up some pieces, ship them down to me, I shoot them and then off they go back to Auckland! The trouble is that with every shipment there are some pieces I just can't part with and they end up staying with me, lucky I built a big wardrobe huh lol! 

I love putting the looks together though because I feel like 90% of the influencers on social or the ladies representing brands or stores like me are size 10 or less. Everything looks good on them and they are often young and beautiful so styling them is not a challenge. When it comes to us real life women in our 40's plus with a rounded middle and a number on the label larger than what we'd like styling can be more of a challenge but in a way its more fun. Thats why I put myself out there, I want to represent those women because its a club I belong to and I want to empower those women to look great and feel great in what they're wearing. Size shouldn't and doesn't dictate style so I hope that some of what I throw together inspires you. Be bold, have fun and make your fashion be a coat of armour for feeling fabulous.

Todays outfits all seem very black now I've put them together in an image  block but I have to admit as much as I am lover of a colour and in summer I wear a tonne of it I am also a devoted follower of black! Its always a good option too for making your wardrobe work with lots of different styling, I mean what doesn't go with black, right?

So lets break down these outfits and why they work and what you can do with them:


LOOK 1: M Made in Italy | Pull String Tunic Dress

OMG I love this dress. I am wearing the XL and its a bigt fit but made to be worn oversized too. By The way our range of ladies dresses right now is amazing so definitely check out the range! 

  1. Easy to wear in winter with some tights & boots but equally you can wear her in Spring & Autumn with some cute sneakers!
  2. She layers easily with merino tops or pop a white shirt underneath for some contrast colour and pop the sleeves out the end too for a really stylish look!
  3. Super comfy with a sweatshirting top and a balloon skirt, for someone on the run you really couldn't be comfier.
  4. Really flattering with a defined empire line (under the bust) giving shape to our slimmest part of the body.

LOOK 2: Stella + Gemma | Casete Skirt & Crosses Scarf , Zafina | Lillith Top , Walnut | Otis Boots , Louenhide | Fontaine Bag 

How cute is this look and again really slimming, comfy and cosy!

  1. The Casete skirts are incredible and a re-run of a previously popular style! Available in black as seen here but also in gold and silver which are just so funky! Fully elasticated waits with heaps of room. I wear a size 16 and its totally fine!
  2. The Lillith top is gorgeous! Its a stretch soft knit body and then has these amazing blouson sleeves with a lace cut out. I'd definitley pop a long sleeve underneath on the cooler days but for those not so chilly days she's fine without the layer.
  3. Love love love the Otis boots. I do't know what it is bus there is something about white/cream boots that really finish any outfit. I guess its the same thing with the white sneaker craze, white just works! these boots are really comfy and look great! And best of all they're in our ladies shoe sale on now!
  4. Then to soften the black I have layered in our natural colour bag and scarf that compliment the sleeves of the Lillith top perfectly.
  5. This is easy to wear, comfy, not too hot but could be layered and it looks great!

LOOK 3: Betty Basics | Miranda Jogger , Seduce | Florence Top , Brave & True | Claudia Shirt

  1. How throwback is this vibe, I love it! I was a massive fan of the tartan and check pants that dominated the 90s and I am stoked to see that trend back! The miranda pants are a thick ponte so warm and snug but super comfy with loads of stretch, love that!
  2. The Florence top is such a great shape if like me you have a wide middle and a smaller top and bottom as it has that lovely rounded hi lo hem and has that blouson effect through the tummy area. This is a top that will style with soooo many things and go through all 4 seasons which is a piece of fashion going the distance which is what we ladies want huh!
  3. Then the Claudia Shirt, now this is one of the most versatile pieces in my wardrobe. I have the original plain black and the crinkle version. You can wear it like I haved here as a kimono or button it up as a shirt. It can be tucked, tied and all sorts. Its such a great styling piece. This is a wardrobe investment piece you will not regret and its so flattering!
  4. This look is very comfy but less practical on a busy Mum day simply because of the big sleeves but its still a great look and good for any day where you're not all over the show.

LOOK 4: Betty Basics | Skylar Jegging & Enid Jacket| SEDUCE | Fatima Top 

This is my Rugby Mum look for the side of the field on a gloomy Sat and its so great as the Jacket is really oversizzed including in the arms so I can layer up sweaters, knits, merinos and still move rather than being a michelin man!

  1. First off the jeggings are amazing. Loads of stretch and just super comfy. They are also thick so nice and warm, theyre just good!!
  2. The Fatima top I already had as I had styled it earlier with the Foxwood Juliette Joggers and I love this top! I am in the 20 and its a good fit.
  3. Then of course the incredible Enid Fleece Jacket. This is already selling out like crazy but hey if you miss out then don't worry as we have an incredible range of ladies Coats & Jackets in this season but this one is such a bargain price and it looks great and being oversized its so comfy and snug, just love it!!

So these are just 4 easy everyday looks for women who want to look and feel great but need to be able to move and be on the go. Its all about fit, cut and stretch and we have it all. Our womens clothing collection is just beautiful and I love that we can cater for plus sizes and standard sizes so all our beautiful customers are looked after!

I hope this gives you some ideas!! 

Have a great day and thanks for reading!

Anj x