Fashion is a world where creativity meets craftsmanship, and one designer who exemplifies this fusion is Deanne Hobbs, the creative force behind Jellicoe & her eponymous brand Deanne Hobbs.

Deanne has been a designer I have followed or a number of years as I love the shape of her patternign and find it really flattering to my body shape but I also love the quikiness and edginess of what she creates. Whenever I wear Jellicoe or Deanne Hobbs I get comment about what I am wearing so am really excited to introduce this to the RAPT offering.

Lets delve into Deanne's journey and her fashion brands:

  1. The Genesis of Jellicoe: Founded by Deanne Hobbs, Jellicoe is a New Zealand-based fashion label known for its distinctive style that blends classic elegance with modern sensibilities. Established in 1994, the brand quickly gained recognition for its unique designs and quality craftsmanship.

  2. Distinctive Design Philosophy: Deanne Hobbs brings a unique perspective to her designs, emphasising comfort without compromising on style. Her collections often feature relaxed silhouettes, luxurious fabrics, and intricate detailing that cater to the contemporary woman seeking both comfort and sophistication.

  3. Influence of New Zealand Culture: Jellicoe’s designs are often influenced by the natural beauty and cultural richness of New Zealand. This influence is evident in the use of natural fibers, earthy tones, and prints that reflect the country’s landscapes and heritage.

  4. Commitment to Sustainability: Like many modern fashion brands, Jellicoe is committed to sustainability. Deanne Hobbs ensures that her brand adheres to ethical practices, using eco-friendly materials and supporting local craftsmanship to minimize its environmental impact.

  5. Celebrity Endorsements: Over the years, Jellicoe has garnered a loyal following, including celebrities who appreciate its unique aesthetic and commitment to quality. This has helped the brand gain international visibility and acclaim.

  6. Signature Collections: Jellicoe’s collections are eagerly anticipated each season for their innovative designs and timeless appeal. From casual wear to elegant evening attire, each piece reflects Deanne Hobbs’ vision of effortless style and versatility.

  7. Empowering Women through Fashion: Beyond creating beautiful garments, Deanne Hobbs aims to empower women through her designs. Jellicoe’s clothing celebrates femininity and individuality, encouraging women to embrace their unique sense of style with confidence.

  8. Future Aspirations: Looking ahead, Deanne Hobbs continues to evolve Jellicoe, exploring new avenues in sustainable fashion and expanding its reach globally. Her passion for design and commitment to quality ensure that Jellicoe remains at the forefront of contemporary fashion.

In conclusion, Deanne Hobbs and her incredible fashion brand Jellicoe exemplify innovation, sustainability, and timeless elegance in the world of fashion. Through her distinctive designs and commitment to ethical practices, Deanne Hobbs has carved out a niche that resonates with fashion enthusiasts. Plus the real bonus to these brands is that they are all designed here in Gods own NZ so buying these brands is about supporting local artisans and local creativity. 

I am sure you are going to love these new ranges and can shop the range here